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John Williams and all Associates are ex-corporate senior executives with practical and successful "hands on" commercial experience, focused on delivering results.

Principal

John Williams set up J Williams & Associates in 1994. In his prior corporate career he has held senior positions at Director level in Marketing, Buying and General Management within the UK retail industry.  His roles with J. Sainsbury, Savacentre, BHS, Hutchison Telecom, Key Markets and Budgens have covered a wide variety of product categories - packaged food, fresh food, BWS, bakery, non-foods and telecommunications.

John's unique experience of all sizes of retail outlets, from single shop units (50 sq. m) to the largest hypermarkets provides the basis for a total understanding of the UK retail industry and its marketing strategy.  He holds the Diploma of the Chartered Institute of Marketing and is a Chartered Marketer and a Master Member of the Institute of Grocery Distribution.

 

Senior Consultant

Mike Poole is a successful buyer and a keen negotiator. His career within FMCG companies, such as Kimberley Clark, Spillers Food, Tate & Lyle and as Divisional Packaging Manager of the beverage business for Premier Brands involved a “hands on” responsibility for packaging development, review and procurement. He holds the Diploma of the Chartered Institute of Purchasing and Supply. 

Mike is a purchasing and supply chain specialist with significant knowledge of fmcg, packaging, and both small and large manufacturing/service businesses. He has considerable experience in adding value and taking out short and long term costs through negotiation, sourcing reviews, partnership and supply chain development.

 

Associates
Our group of Associates provides expertise over a wide range of disciplines, including: Logistics, Packaging, Packaging Waste Regulations, Project Management, Purchasing, Returnable Handling Equipment and Supply Chain Management.
 

Trevor Dixon has an in-depth experience and understanding of retailing and in particular the small store sector, gained in his roles at director level in marketing and general management positions with leading retail supermarkets, convenience and chemist retailers and wholesalers.

Trevor was appointed the first Chief Executive of the Association of Convenience Stores in 1995, having initiated a strategic review and implemented a plan to form the ACS from the British Independent Grocer’s Association. He built ACS into the UK’s lead body and representative organisation for the convenience store sector. Representing over 25,000 retail outlets including all major convenience chains and symbol groups, ACS developed a close and constructive relationship with the governments departments crucial to the future of the small store sector.
 

Alan Reynolds – Alan has provided consultancy services to UK and European Returnable Crate Pool Operators. Recent projects include: Cost benefit analysis for Returnable crate systems, Crate design and Business analysis. As Logistics Controller of M&S, Alan was responsible for the design, development and introduction of returnable handling equipment for food. He has a wide knowledge of the European industry, for until leaving M&S he was a member of a number of international working parties pursuing global standards within the logistics sector:
 

Co-Chair UK ECR RTI Group; Co-Chair Merchandising Unit Group;
Vice-President International Council for Reusable Transit Items
Member of UK ECR Steering Group; Member of European Supply Side Advisory Committee
Global Commercial Initiative – Gtag working group
 

Mike Samuel has held senior positions in communications, brand management, corporate affairs and environmental management within the UK food manufacturing and retail industries. His roles in manufacturing have included responsibility for brands such as Maxwell House coffee, HP and Lee & Perrins Sauces, whilst his retail experience spans supermarkets, hypermarkets and DIY/Gardening (Sainsbury, Savacentre and Homebase).

Mike specialises in integrating environment and Corporate Social Responsibility into mainstream brand marketing. His unique blend of experience and ability enables him to review the environmental impacts on business, identify opportunities for the business through environmental improvement and develop achievable targets and programmes built into a company’s existing operations.

 
 

John Williams & Associates Ltd    High Beeches, Reading Road, Streatley, Berks, RG8 9JJ

   Tel: +44(0) 1491 872837    Fax: +44(0) 1491 872837