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Category
Development
The retail environment is becoming increasingly
competitive. Customers are becoming more demanding and now have even
greater choice of outlets. The cornerstone of our approach to category
development is effectively identifying and satisfying customers’ needs,
which we consider is fundamental to success.
We believe in engaging suppliers, retailers and
store management in the process to develop initiatives and to deliver
effective retail solutions. Our process of continuous engagement enables
access to the widest possible knowledge in the development of innovative
solutions and ensures ownership and commitment to implementing change.
Retail Space Management
To satisfy customers and use space effectively
the retailer must:
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Select the products that will satisfy their
customers
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BUT eliminate
products with poor sales performance
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Devote sufficient space to each product to
maintain availability
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BUT still
display the widest range
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WHILST
optimising
the profit generated through the sales space
It’s a fine balancing act that requires
constant attention in today’s fast moving, ever changing environment.
J Williams & Associates helps retailers to
optimise sales and net profit, utilising our extensive commercial
experience in Category Development, Buying, Space Management, Retail
Operations, Logistics and Packaging. |
